Ray-Ban – Timeless style that works from the runway to the slopes
Ray-Ban was developed in 1937 for U.S. Air Force pilots who needed eyewear that would reliably block the glare of sunlight at high altitudes without blurring their vision. This need gave rise to the Aviator, followed shortly thereafter by the Wayfarer—a second classic that remains one of the world’s most-copied eyewear designs to this day. Both model lines now represent far more than just sun protection: they are an integral part of pop culture and are passed down from generation to generation. Even in the snow, where the light becomes even more intense due to reflection, the uncompromising style of Ray-Ban proves its worth. At ski-shop.ch, you’ll find a selection of Ray-Ban models that look just as good as sunglasses at a mountaintop restaurant as they do for an after-work night out in the city.
Top Sellers
The most popular Ray-Ban models
Our most sought-after Ray-Ban sunglasses—from the classic aviator style to modern takes on iconic designs.
Since 1937
From the cockpit to everyday life: the story of a design icon
Ray-Ban Ray-Ban’s history began in the 1930s, when the glare of sunlight at high altitudes became a real problem for pilots, and conventional glasses did not offer sufficient protection. The Aviator was born—a style that, thanks to its large, teardrop-shaped lenses, provides optimal coverage for the face and has remained virtually unchanged ever since because it simply works. In the 1950s, a second icon joined the lineup: the Wayfarer, whose distinctive trapezoidal shape remains one of the most imitated eyewear styles worldwide to this day. Over the decades, “ Ray-Ban ” has become a symbol through countless appearances in film, music, and street style—a symbol that goes far beyond its mere function as sun protection. Anyone wearing “ Ray-Ban ” today is wearing a piece of design history that has stood the test of time for nearly ninety years.
A fine example of this long tradition is the RB3708 Black Gold / Blue, a modern, slim-fit interpretation of the classic aviator shape with eye-catching blue lenses. It demonstrates how Ray-Ban continually reimagines the original aviator concept without losing its characteristic silhouette. The contrast between the warm gold frame and the cool blue hue makes it a model that can be worn both subtly and boldly, depending on how it’s styled. Those who appreciate the brand’s history will recognize in such details the signature style that has defined Ray-Ban for nearly ninety years. You can find all the models available from us and more information about the brands on the “Ray-Ban ” brand page at ski-shop.ch.
Clear Vision
Optics that deliver even in intense light
Ray-Ban These lenses are known for reliable UV protection and were originally designed specifically to filter intense sunlight without distorting colors or contrasts. This feature is particularly valuable wherever light reflects strongly—such as on water, in the city among glass facades, or in the snow, where glare is further intensified by the white surface. The sturdy construction of the frames—made of metal or high-quality acetate—ensures that the glasses retain their shape for a long time, even with daily use. Many models are also available with lenses in different tints, allowing you to adjust contrast and lighting conditions to suit your preferences. This keeps your eyes comfortably relaxed even when the sun is low in the sky or in the glare of snow.
One model that combines these features with a striking shade of blue is the RB3708 Black Gold / Blue from our collection. This makes it ideal for both sunny days in the mountains and everyday life in the city. The slim metal frame also ensures a comfortably lightweight fit, even when worn for several hours a day. Reliable lens quality really pays off, especially on a trip to the mountains, where lighting conditions can change rapidly between the valley and the summit. You can find an overview of other “ Ray-Ban ” models at ski-shop.ch on the “Ray-Ban ” brand page.
For every occasion
From the slopes to after-work hours— Look s that always fit the occasion
Unlike purely functional sports sunglasses, a pair of Ray-Ban is an accessory that blends seamlessly into a wide variety of moments. In the morning on the mountain railway’s sun terrace, at noon during a stroll through the snow-covered village, and in the evening over an aperitif in town—you can keep wearing the same pair without needing to switch them out. Especially in alpine settings, many people appreciate this versatility because high-quality sunglasses are suitable not just for a day of skiing, but for the entire trip. The timeless design of the Aviator and related models also ensures that once you’ve chosen a style, it won’t go out of fashion, even years later. This makes the “ Ray-Ban ” a companion that stays in use well beyond a single season.
If you’re looking for a model that embodies exactly this versatility, the RB3708 Black Gold / Blue is an elegant option for both the mountains and the city. It can be worn in the morning with a ski jacket just as easily as in the evening with a simple sweater, without looking out of place. It’s this versatility—regardless of the occasion—that many customers particularly appreciate about Ray-Ban. So when packing for your next mountain trip, you don’t have to choose between several pairs of sunglasses; a single pair is enough for the entire trip. Additional models and color variations from the brand are listed on the Ray-Ban brand page at ski-shop.ch.
FAQ
Questions and Answers About Ray-Ban
Everything you need to know about Ray-Ban —answered in a nutshell.