New Balance – Footwear and clothing that go wherever you go
New Balance For over a century, the brand has been synonymous with thoughtful design that bridges the gap between running performance and streetwear style. Hailing from Boston, the brand has evolved from a specialist in orthopedically inspired running shoes to one of the world’s most respected names in sneakers and athletic apparel—worn both during workouts and in everyday life. At ski-shop.ch, you’ll find a selection of New Balance apparel for anyone who values comfort, high-quality craftsmanship, and a Look that doesn’t cling to fleeting trends. Whether you’re out on a run, out and about in the city, or just going about your daily life— New Balance has you covered with pieces that last and look great.
Top Sellers
The most popular New Balance products
Our best-selling New Balance items—from training jackets to everyday wear.
Since 1906
From Boston to the Whole World— New Balance, at a Glance
New Balance New Balance was founded in Boston in 1906, originally with a simple idea: shoe insoles that provided better support for the foot than the rigid models common at the time. From these roots in comfort and fit, the brand has evolved over the decades into one of the world’s best-known sporting goods manufacturers, which still produces part of its goods in the U.S. and the U.K. today, while other brands have long since fully outsourced their production. New Balance became best known for running shoes that prioritize function over mere marketing, but its product line has long since expanded to include workout apparel, jackets, and accessories. This combination of engineering expertise and a distinctive, understated design has made a household name that is equally at home in both the sports and streetwear sectors. Those who wear the brand typically associate it less with a flashy image and more with reliability and a comfortable fit. New Balance
A good example of this approach is the New Balance In Game Woven Track Jacket —a versatile training piece that can be worn just as easily on the trail as in the city. You can find a complete overview of all available New Balance items on the New Balance brand page at ski-shop.ch.
Running Heritage
Developed for sports, proven in everyday life
Even though New Balance now offers a broad lifestyle collection, the expertise gained from competitive sports is still evident in nearly every piece. For decades, the brand has been developing gear for competitive runners—from track spikes to marathon shoes—and this technical expertise flows directly into the cuts, materials, and craftsmanship of its casual and training collections. This is evident, for example, in moisture-wicking materials, seams that don’t chafe even during movement, and fits that hug the body without feeling restrictive. This attention to detail is what sets apart a piece that merely looks good from one that still fits perfectly even after a hundred washes and countless training sessions. Especially for people who are always on the go—whether running, at the gym, or simply navigating their daily schedule—this focus on function pays off in the long run.
This philosophy is embodied, for example, in the New Balance In Game Woven Track Jacket, which combines athletic functionality with a clean Look. You can find more New Balance items that meet the same high standards of quality on the New Balance brand page at ski-shop.ch.
Sports Meets Streetwear
Right at home between the training field and city streets
New Balance has succeeded in bridging two worlds that are often treated as separate: athletic performance wear and urban streetwear style. New Balance ’s training jacket looks just as good during a warm-up as it does over a simple T-shirt on the way to the train station, because the cut and color palette are intentionally understated rather than relying on eye-catching logos. This versatility is one of the main reasons why the brand has been popular for years—not only among athletes but also with a broad audience outside the world of sports. If you buy a piece that works for both workouts and the weekend, you don’t have to own something new for every occasion. It’s precisely this everyday practicality that makes New Balance a brand that stands the test of time in your closet—rather than being discarded after just one season.
A prime example of this versatility is the New Balance In Game Woven Track Jacket, which seamlessly transitions from workouts to casual wear. You can find all other available models on the New Balance brand page at ski-shop.ch.
FAQ
Questions and Answers About New Balance
Everything you need to know about New Balance —answered concisely.