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New Balance – Since 1906 in Boston

New Balance – Footwear and clothing that go wherever you go

New Balance For over a century, the brand has been synonymous with thoughtful design that bridges the gap between running performance and streetwear style. Hailing from Boston, the brand has evolved from a specialist in orthopedically inspired running shoes to one of the world’s most respected names in sneakers and athletic apparel—worn both during workouts and in everyday life. At ski-shop.ch, you’ll find a selection of New Balance apparel for anyone who values comfort, high-quality craftsmanship, and a Look that doesn’t cling to fleeting trends. Whether you’re out on a run, out and about in the city, or just going about your daily life— New Balance has you covered with pieces that last and look great.

Top Sellers

The most popular New Balance products

Our best-selling New Balance items—from training jackets to everyday wear.

Close-up of a New Balance track jacket in navy, yellow and white with zipper and NB logo.
New Balance In Game Woven Track Jacket

The New Balance In Game Woven Track Jacket combines sporty style with functional design. The lightweight track jacket offers optimum comfort before, during and after the game. With its clear aesthetics, high-quality materials and precise workmanship, it is the ideal companion for everyday wear and training. Advantages of the In Game Woven Track Jacket Premium material - Durable, breathable and pleasantly soft on the skin Sporty design - clean lines, discreet NB logos and modern fit High wearing comfort - Lightweight fabric for freedom of movement and optimum ventilation Elasticated cuffs & hem - for a perfect fit and weather protection Versatile combination - Ideal for sports, leisure or travel ColorNB Navy Technical data material 100 % polyester Fit Regular fit Closure Front zipper Pockets Two side pockets with zipper Color NB Navy Care instructions Machine washable at 30°C Do not tumble dry Iron at a low temperature Do not use bleach FAQ about the In Game Woven Track Jacket Is the jacket windproof? The material offers light wind protection and is ideal for training or leisure on mild days. How does the size fit? The fit is normal (regular fit). For sizes in between, we recommend the larger version. Is the jacket suitable for sports? Yes, the breathable fabric and flexible structure make it perfect for warming up, training or traveling. Does the jacket have side pockets? Yes, it has two practical zippered pockets for keys or a smartphone.

CHF 99.00 *

In stock now, delivery time: 1-3 days

Man wearing a grey New Balance French Terry FZ hoodie with full-length zipper and hood. There is an NB logo on the front.
New Balance Stacked Logo French Terry FZ Hoodie

The New Balance Stacked Logo French Terry FZ Hoodie in Athletic Grey combines sporty style with maximum comfort. The soft French terry material ensures a pleasant feel, while the full-length zipper and relaxed fit offer versatility - whether for warming up, traveling or everyday wear. Advantages of the Stacked Logo French Terry Hoodie Soft French terry material - for warmth and comfort at all times Full-length zipper - Easy to put on and take off Adjustable hood - Protects against wind and weather Side pockets - Ideal for hands or small essentials Embroidered NB logo - classic New Balance Look Color: Athletic Grey Technical specifications Material 65 % cotton, 35 % polyester (French Terry) Fit Relaxed fit Closure Front zipper Pockets Two side pockets Color Athletic Grey Care instructions Machine washable at 30°C Wash inside out Do not tumble dry Iron at a low temperature FAQ about the New Balance Stacked Logo Hoodie How does the hoodie fit? The hoodie has a relaxed, sporty fit (relaxed fit) - ideal for leisure and training. Is the hoodie brushed on the inside? The French terry material is pleasantly soft, but not heavily brushed - perfect for all year round. Does the hoodie have pockets? Yes, it has two practical side pockets for hands or small items. Is the hoodie suitable for sport and leisure? Definitely - thanks to the breathable material and classic cut, it can be worn in a variety of ways.

CHF 80.00 *

In stock now, delivery time: 1-3 days

Since 1906
BRAND HISTORY

From Boston to the Whole World— New Balance, at a Glance

New Balance New Balance was founded in Boston in 1906, originally with a simple idea: shoe insoles that provided better support for the foot than the rigid models common at the time. From these roots in comfort and fit, the brand has evolved over the decades into one of the world’s best-known sporting goods manufacturers, which still produces part of its goods in the U.S. and the U.K. today, while other brands have long since fully outsourced their production. New Balance became best known for running shoes that prioritize function over mere marketing, but its product line has long since expanded to include workout apparel, jackets, and accessories. This combination of engineering expertise and a distinctive, understated design has made a household name that is equally at home in both the sports and streetwear sectors. Those who wear the brand typically associate it less with a flashy image and more with reliability and a comfortable fit. New Balance

A good example of this approach is the New Balance In Game Woven Track Jacket —a versatile training piece that can be worn just as easily on the trail as in the city. You can find a complete overview of all available New Balance items on the New Balance brand page at ski-shop.ch.

Running Heritage
PERFORMANCE EXPERTISE

Developed for sports, proven in everyday life

Even though New Balance now offers a broad lifestyle collection, the expertise gained from competitive sports is still evident in nearly every piece. For decades, the brand has been developing gear for competitive runners—from track spikes to marathon shoes—and this technical expertise flows directly into the cuts, materials, and craftsmanship of its casual and training collections. This is evident, for example, in moisture-wicking materials, seams that don’t chafe even during movement, and fits that hug the body without feeling restrictive. This attention to detail is what sets apart a piece that merely looks good from one that still fits perfectly even after a hundred washes and countless training sessions. Especially for people who are always on the go—whether running, at the gym, or simply navigating their daily schedule—this focus on function pays off in the long run.

This philosophy is embodied, for example, in the New Balance In Game Woven Track Jacket, which combines athletic functionality with a clean Look. You can find more New Balance items that meet the same high standards of quality on the New Balance brand page at ski-shop.ch.

Sports Meets Streetwear
STYLE & USAGE

Right at home between the training field and city streets

New Balance has succeeded in bridging two worlds that are often treated as separate: athletic performance wear and urban streetwear style. New Balance ’s training jacket looks just as good during a warm-up as it does over a simple T-shirt on the way to the train station, because the cut and color palette are intentionally understated rather than relying on eye-catching logos. This versatility is one of the main reasons why the brand has been popular for years—not only among athletes but also with a broad audience outside the world of sports. If you buy a piece that works for both workouts and the weekend, you don’t have to own something new for every occasion. It’s precisely this everyday practicality that makes New Balance a brand that stands the test of time in your closet—rather than being discarded after just one season.

A prime example of this versatility is the New Balance In Game Woven Track Jacket, which seamlessly transitions from workouts to casual wear. You can find all other available models on the New Balance brand page at ski-shop.ch.

FAQ

Questions and Answers About New Balance

Everything you need to know about New Balance —answered concisely.

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+41 32 653 01 33 · info@ski-shop.ch
The brand was founded in Boston in 1906, making it one of the oldest sporting goods manufacturers still in business today.
Originally known for orthopedically inspired running shoes, the brand now offers a wide range of running shoes, sneakers, and athletic apparel with a strong focus on fit and quality.
Both. The items are functional enough for training, but their design also makes them suitable for everyday wear, and they’re often worn as streetwear.
Current offerings include, among others, the In Game Woven Track Jacket, a versatile training jacket for workouts and leisure.
Yes, many items—such as training jackets—can be easily layered under or over sportswear, for example, while warming up or on the way to the slopes.
The focus is on understated, durable designs rather than fleeting trends, combined with well-chosen materials and a good fit.
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Sporty, versatile, durable—discover New Balance apparel at ski-shop.ch.