Xray
Xray, a manufacturer of sunglasses and prescription frames, was founded in Tel Aviv. The first store is also located there in the look of a swimming pool on the popular Shenkin shopping street. Everyone wants to express their individuality with all its facets to the outside world. With Xray, endless possibilities open up to express your own style every day. This way, everyone can show off their inner rock star, nerd, freak, macho or brute. The creative campaigns from Xray show what this can look like in practice.
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